Buy Ethereum Name Service

Ethereum Name Service (ENS) is a decentralised domain name system built on the Ethereum blockchain. It allows users to replace long, complex wallet addresses (like 0x123...) with simple, human-readable names ending in .eth, for example, yourname.eth. ENS is the leading naming protocol in Web3, making it easier to send crypto, build online identity, and interact with decentralised applications.

ENS domains are issued as NFTs, giving users true ownership. The ENS token is the governance token of the protocol, used by holders to vote on decisions affecting the system, such as pricing and development priorities. People often refer to both the service and the token as "ENS," but ENS is the token you buy and hold, while Ethereum Name Service is the wider naming platform and ecosystem.

What is Ethereum Name Service used for?

ENS simplifies Web3 by turning complicated addresses into memorable names. It works across Ethereum and many other blockchains, supporting wallets, dApps, websites, and more.

The ENS token is used to:

• Participate in governance through the ENS DAO
• Influence decisions on domain pricing, renewals, and protocol upgrades
• Potentially earn rewards or participate in future ecosystem incentives (as decided by the DAO)

ENS domains can store multiple records, Ethereum addresses, website content (via IPFS), social profiles, and more, making them powerful digital identities. Creators, brands, and individuals register .eth names for easier transactions, personal branding, and decentralised websites.

You can buy ENS on CoinJar to gain exposure to the protocol or participate in its governance.

The history of Ethereum Name Service

ENS was launched in 2017 by Nick Johnson (formerly of the Ethereum Foundation) and others. It started as a project to improve Ethereum's usability by replacing long hexadecimal addresses with readable names, similar to how traditional DNS works for websites.

The ENS token launched in November 2021 with a major airdrop to early domain holders and contributors. Since then, ENS has grown into one of the most widely adopted Web3 protocols, with millions of registered names and hundreds of integrations. It remains fully decentralized and governed by its community DAO. You can find out more on the official ENS website.

ENS continues to evolve, with recent developments focusing on scalability and broader adoption across the Ethereum ecosystem.