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Buy Basic Attention Token in the UK

Basic Attention Token

Figures shown refer to the past. Past performance is not a reliable indicator of future results. Pricing data is sourced from CoinJar's proprietary price index, which considers prices on CoinJar Exchange and third parties including Coinbase, Kraken, Gemini, Bitstamp, CoinMarketCap and CoinGecko.
BAT price calculator


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What is Basic Attention Token?

Why investors buy Basic Attention Token (BAT): This token is all about making digital advertising better for everyone, and it does this by using blockchain tech.

What Is Basic Attention Token (BAT)

Created by Brendan Eich, the mastermind behind JavaScript and Mozilla/Firefox, the main goal with BAT is to create a fairer and more transparent advertising ecosystem for advertisers, content creators, and users.

Pretty much, Basic Attention Token (BAT) is a token designed to revolutionise digital advertising.

Here are the critical issues within the digital advertising landscape that BAT was designed to tackle.


In the current advertising ecosystem, user privacy is often compromised. Advertisers and trackers collect vast amounts of personal data without explicit consent. BAT seeks to protect user privacy by enabling anonymous monitoring of attention without compromising sensitive information.

Intrusive advertising

Traditional online ads can be super annoying. They slow down browsing experiences and stop user engagement. BAT aims to provide an alternative by promoting non-intrusive, consent-based ads that respect users’ preferences and browsing flow.

Inefficient ads

Advertisers aren’t necessarily having a great time either. Users are bombarded with irrelevant ads, which means that a lot of advertising budgets are wasted.

BAT aims to create a more targeted and efficient ad delivery mechanism, benefiting both viewers and advertisers.

Fair payment

BAT aims to use a fair compensation model. Users receive BAT tokens for their attention, while publishers are rewarded based on user engagement. This equitable distribution of value is designed to offer a more balanced ecosystem, at least theoretically anyway.

Spending BAT

BAT is designed for use within the Brave ecosystem, however, it is starting to escape into other areas of life. For example, it can be used in games like Splinterlands.

Origins of BAT crypto

The story of BAT begins with the launch of the Brave Browser in 2016. The privacy-focused browser blocks unsolicited ads, trackers, and malware.

Brave also rewards users with BAT for voluntarily viewing privacy-preserving ads. Brendan Eich’s commitment to user privacy and valuing attention played a central role in the conception of both Brave Browser and the BAT project.

How does BAT work?

User attention rewards

When users opt in to view ads, they earn BAT directly. This crypto-native browser ensures that users’ attention is compensated.

Advertiser-publisher interaction

Advertisers pay BAT to publishers for posting ads. Users’ data is compiled and shared with verified advertisers, allowing them to create targeted campaigns.

Brave says that 70% of advertising revenue is distributed to users as compensation for their time spent viewing ads.

Integration with the Brave browser

Since its integration into the Brave browser’s global private ad platform, BAT claims it has:

-60 million monthly active users -23 million daily active users -1.8 million verified creators accepting BAT -Creation of millions of wallets -Thousands of ad campaigns with leading brands -Growing utility in innovative blockchain gaming projects.

Bridging Ethereum and Solana

BAT now spans both Ethereum and Solana blockchains, offering utility to both ecosystems.

Impressive stats

Brave claims that BAT is the first crypto application with over one million users.

They have 4.1 million on-chain transactions, 10.62 million wallets have been created, and they have 1.7 million verified creators.

There are 67.1 million monthly active users, 25.3 million daily users, and 233,000 verified creators.

There are nearly 1 million participants that accept BAT, including major internet and crypto companies.

Why Own BAT?


Brave Browser lets users control the ads they view and how their data is used. No more intrusive ads or data commodification without consent.

Crypto-native ecosystem

BAT aligns with the blockchain ethos of compensating end users directly, bypassing centralised entities.

Support of content creators

Users can also support their favorite content creators by automatically sending them BAT tokens based on engagement.

How to Buy BAT on CoinJar

-Download the CoinJar App: Get the CoinJar app on iOS or Android.

-Create an Account: Sign up and verify your ID — it only takes a few minutes. UK residents are required (in accordance with local legislation) to complete an appropriateness assessment to show they understand the risks associated with what crypto/investment they are about to buy and enabling CoinJar to categorize them as an investor.

New customers are also required under local regulations to wait 24-hours as a “cooling off” period (from account creation), before their account is active (i.e. to deposit, trade, withdraw etc.).

-Make a Purchase: Buy BAT using cash or credit card. CoinJar supports Visa, Mastercard, bank transfers, PayID, and Osko.

Basic Attention Token (BAT): Conclusion

BAT’s innovative approach to digital advertising empowers users, rewards attention, and disrupts the status quo. Whether you’re passionate about privacy, supporting content creators, or conveniently want to explore the crypto world, BAT is something you need to dig into!


Cash, credit or crypto?

Buy Basic Attention Token using Visa or Mastercard. Get cash in your account with Faster Payments Service (FPS). Convert crypto-to-crypto with a single click.

How to buy Basic Attention Token with CoinJar

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Step oneDownload the appGet the CoinJar app on iOS or Android.
Step twoCreate an accountCreate an account with CoinJar and verify your ID.
Step threeMake a purchaseBuy more than 60 cryptos using Faster Payments, SEPA, bank transfer, or a debit card.
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Frequently asked questions

What are Brave ads?

Brave Ads is a feature in the Brave web browser that allows users to opt-in to view privacy-respecting advertisements and earn Basic Attention Token (BAT) rewards.

What is Basic Attention Token (BAT)?

BAT is a cryptocurrency developed by Brave Software. It is used within the Brave ecosystem to reward users for their attention and engagement with ads.

What is Brave Software?

Brave Software is the company behind the Brave web browser. They aim to create a more private and efficient browsing experience.

What is a web browser?

The Brave browser is a privacy-focused web browser that blocks ads and trackers by default.

How does Brave reward users?

Brave rewards users with BAT for viewing ads and engaging with content.

How many users does Brave have?

Brave has over 35 million monthly active users.

How is the amount of BAT determined?

The amount of BAT earned by users varies based on their engagement with ads.

Who are content creators?

Content creators can receive BAT as tips or contributions from Brave users.

What is the Ethereum blockchain?

BAT is built on the Ethereum blockchain. Read more here.

How does Brave reward users for their attention?

Brave’s model aims to compensate users for their time spent viewing ads.

How does Brave address ad fraud?

Brave’s approach reduces ad fraud by verifying user attention.

How many BAT tokens have been distributed?

Over a billion BAT tokens have been distributed to users and content creators.

What are ad campaigns?

Advertisers can run campaigns on Brave Ads to reach the browser’s user base.

What is an Initial Coin Offering (ICO)?

BAT was initially distributed through an ICO.

How much BAT was in the User Growth Pool?

Brave’s BAT User Growth Pool contained 300 million BAT for user rewards.

Who are Brendan Eich and Brian Bondy?

Brendan Eich (co-founder of Mozilla and creator of JavaScript) and Brian Bondy (co-founder of Brave) are key figures behind BAT and Brave.

What are BAT rewards?

Users receive BAT rewards for viewing ads.

How does Brave share ad revenue?

Brave shares a portion of ad revenue with users and content creators.

How much BAT was initially funded in the User Growth Pool?

Brave’s BAT User Growth Pool was initially funded with 200 million BAT.

What is the BAT ecosystem?

The BAT ecosystem includes users, content creators, advertisers, and the Brave browser.

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