Don’t invest unless you’re prepared to lose all the money you invest. This is a high‑risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.
Why investors buy Basic Attention Token (BAT): This token is all about making digital advertising better for everyone, and it does this by using blockchain tech.
Created by Brendan Eich, the mastermind behind JavaScript and Mozilla/Firefox, the main goal with BAT is to create a fairer and more transparent advertising ecosystem for advertisers, content creators, and users.
Pretty much, Basic Attention Token (BAT) is a token designed to revolutionise digital advertising.
Here are the critical issues within the digital advertising landscape that BAT was designed to tackle.
In the current advertising ecosystem, user privacy is often compromised. Advertisers and trackers collect vast amounts of personal data without explicit consent. BAT seeks to protect user privacy by enabling anonymous monitoring of attention without compromising sensitive information.
Traditional online ads can be super annoying. They slow down browsing experiences and stop user engagement. BAT aims to provide an alternative by promoting non-intrusive, consent-based ads that respect users’ preferences and browsing flow.
Advertisers aren’t necessarily having a great time either. Users are bombarded with irrelevant ads, which means that a lot of advertising budgets are wasted.
BAT aims to create a more targeted and efficient ad delivery mechanism, benefiting both viewers and advertisers.
BAT aims to use a fair compensation model. Users receive BAT tokens for their attention, while publishers are rewarded based on user engagement. This equitable distribution of value is designed to offer a more balanced ecosystem, at least theoretically anyway.
BAT is designed for use within the Brave ecosystem, however, it is starting to escape into other areas of life. For example, it can be used in games like Splinterlands.
The story of BAT begins with the launch of the Brave Browser in 2016. The privacy-focused browser blocks unsolicited ads, trackers, and malware.
Brave also rewards users with BAT for voluntarily viewing privacy-preserving ads. Brendan Eich’s commitment to user privacy and valuing attention played a central role in the conception of both Brave Browser and the BAT project.
When users opt in to view ads, they earn BAT directly. This crypto-native browser ensures that users’ attention is compensated.
Advertisers pay BAT to publishers for posting ads. Users’ data is compiled and shared with verified advertisers, allowing them to create targeted campaigns.
Brave says that 70% of advertising revenue is distributed to users as compensation for their time spent viewing ads.
Since its integration into the Brave browser’s global private ad platform, BAT claims it has:
-60 million monthly active users -23 million daily active users -1.8 million verified creators accepting BAT -Creation of millions of wallets -Thousands of ad campaigns with leading brands -Growing utility in innovative blockchain gaming projects.
BAT now spans both Ethereum and Solana blockchains, offering utility to both ecosystems.
Brave claims that BAT is the first crypto application with over one million users.
They have 4.1 million on-chain transactions, 10.62 million wallets have been created, and they have 1.7 million verified creators.
There are 67.1 million monthly active users, 25.3 million daily users, and 233,000 verified creators.
There are nearly 1 million participants that accept BAT, including major internet and crypto companies.
Brave Browser lets users control the ads they view and how their data is used. No more intrusive ads or data commodification without consent.
BAT aligns with the blockchain ethos of compensating end users directly, bypassing centralised entities.
Users can also support their favorite content creators by automatically sending them BAT tokens based on engagement.
BAT’s innovative approach to digital advertising empowers users, rewards attention, and disrupts the status quo. Whether you’re passionate about privacy, supporting content creators, or conveniently want to explore the crypto world, BAT is something you need to dig into!









Brave Ads is a feature in the Brave web browser that allows users to opt-in to view privacy-respecting advertisements and earn Basic Attention Token (BAT) rewards.
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Smart contract risk: DeFi relies heavily on smart contracts. Even a minor coding error or oversight can lead to a contract being exploited, potentially resulting in significant losses for DeFi tokens.
Regulatory risk: DeFi operates in a decentralised manner, often without intermediaries or financial crime controls. Regulatory bodies across jurisdictions might introduce new regulations impacting the use, value, or legality of certain DeFi protocols or assets.
Rug-pulls / Exit scams: Some DeFi projects might be launched by anonymous or pseudonymous teams, increasing the risk of "rug pulls" where developers abandon the project and withdraw funds, leaving investors with worthless tokens.
Data/oracle risk: DeFi protocols often rely on external data sources or 'oracles. Manipulation or inaccuracies in these data sources can lead to unintended financial outcomes within the protocols. Protocol complexity: The complexity of some DeFi protocols can make it difficult for average users to fully understand the mechanisms and associated risks.
Specific risks associated with meme coins:
'Meme coins' (e.g. DOGE, SHIB, PEPE) are crypto-assets whose value is driven primarily by community interest and online trends.
Meme coins carry the following risks:
Volatility risk: Meme coins can have extreme price volatility, often experiencing rapid and unpredictable price fluctuations within short periods. The value of meme coins can be influenced by social media trends, celebrity endorsements, and other factors unrelated to traditional investment fundamentals. Lack of utility: Meme coins often lack intrinsic value or utility, being primarily driven by community interest, online trends, and speculative trading.
Market manipulation: Meme coins may be susceptible to increased risk of market manipulation including 'pump-and-dump' schemes, where the price is artificially inflated followed by a sudden crash.
Lack of transparency: Meme coins may have limited available information about their development teams, goals, and financials. This lack of transparency can make it challenging to assess the credibility and potential of a meme coin accurately.
Emotional investing: Meme coins often garner strong emotional reactions from investors, leading to impulsive decisions. Emotional trading activity can amplify losses.
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Collateral risk: Collateral risk refers to the possibility of the collateral's value declining or becoming volatile, potentially impacting the asset's stability, particularly when it is another crypto-asset.
Exchange rate fluctuations: Stablecoins, often denominated in US Dollars, expose investors to fluctuations in the USD:GBP exchange rate. Algorithmic risk: Algorithm risk refers to the possibility of an asset's stability being compromised due to unexpected failure or behaviour of the underlying algorithm, potentially leading to loss of value.
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