Buy Trump Meme

TRUMP, sometimes written $TRUMP, is a memecoin launched on 17 January 2025 on the Solana network. It was announced from President Donald Trump's own social media account, and the tokens are issued by two private companies: CIC Digital LLC, an affiliate of the Trump Organization, and Fight Fight Fight LLC.

It is a memecoin in the strict sense of the word. There is no protocol, no business and no cash flow attached to it. Our guide to memecoins explains the category, and our comparison of Solana and Ethereum covers the network it was launched on.

What does the TRUMP token actually give you?

According to the token's own terms and conditions, the tokens are "intended to function as an expression of support for, and engagement with, the ideals and beliefs embodied by the symbol" and are "not intended to be, or to be the subject of, an investment opportunity, investment contract, or security of any type."

The same documents make clear what the token is not:

No claim on anything. Holding TRUMP does not give you ownership of a company, a share of revenue, a dividend, interest or any claim on an asset. No vote. There is no governance mechanism. Holders do not vote on anything, and there is no treasury they control. No protocol function. There is nothing to stake, nothing to burn as part of the design, no fees paid to holders and no network secured by the token. It is a token record on a blockchain someone else runs. No official or governmental connection. The issuer's terms state that the tokens "are not political and have nothing to do with any political campaign, government agency or governmental office."

Who issued it, and how is the supply structured?

The supply structure is the most important non-obvious fact about this asset, and it is disclosed publicly by the issuer.

A maximum of one billion TRUMP exists. Two hundred million were released at launch. The remaining eighty per cent is held by CIC Digital LLC and Fight Fight Fight LLC and is released gradually on a multi-year schedule that runs into 2028. That means new supply from those holdings has been arriving on a rolling basis since launch and is scheduled to continue.

Two further disclosures matter alongside that. The issuer's terms state that the companies and their affiliates may sell or otherwise dispose of their tokens under pre-announced disposition plans, and that they may do so at the same time as marketing, promotional or community events. The official site also discloses that entities associated with the issuers receive revenue derived from trading activity in the token, which is generated by holding liquidity positions on decentralised exchanges rather than by running a business the token represents.

The practical consequence is that the parties who created the asset benefit from trading volume in it and hold most of the supply on a release schedule. That is a structural feature to understand before buying, not a criticism of any individual.

What has the token been used for?

Because there is no protocol, the token's usefulness has taken the form of access to promotions run by the issuers.

The best known was a private dinner and reception held in May 2025, allocated to the largest holders ranked by time-weighted holdings, which means the amount held multiplied by how long it was held. Since then the issuers have run a holders' club with rewards points, leaderboards on the same time-weighted basis, merchandise, event access and a commemorative non-fungible token for holders, and a further event in 2026.

Two things follow. Promotions of this kind are effectively holding competitions, and they are designed by the issuer, who can change or end them. And an incentive to accumulate and hold in order to place on a leaderboard is not the same thing as a reason for the asset to be worth more.

CoinJar takes no position on the politics.

What are the risks of holding TRUMP?

No underlying value. There is no revenue, no assets, no protocol and no rights. The price is whatever someone else will pay, and nothing sets a floor. Scheduled supply increases. Most of the supply sits with the issuers and is released on a schedule running into 2028. Supply arriving into the market is a structural headwind that does not depend on anyone's opinion of the asset. Concentration. A small number of parties hold the large majority of the supply and have disclosed that they may sell under pre-announced plans. Dependency on one person's news cycle. The asset's value is tied to attention on a single public figure, including events entirely outside crypto. That cuts both ways and can move quickly in either direction. A documented pattern of retail losses. Multiple independent analyses have found that most wallets buying this token have lost money. That is unusual to be able to say with evidence, and it should be weighed. Extreme volatility. The token reached its highest levels within days of launch and has traded far below them since. Very large falls are part of its history. Promotional dependency. Demand has been supported by issuer-run promotions and holding competitions, which are discretionary and can stop. Competition for attention. Politically themed and celebrity themed tokens are trivial to launch, and attention rotates between them. No issuer accountability. There is no prospectus, no audited reporting, no licensed issuer and no regulator supervising the token itself. If plans change, holders have no recourse against the issuer. No government compensation. Digital assets are not covered by the Australian Government's Financial Claims Scheme. If you lose value, there is no compensation scheme to fall back on.

Buying TRUMP with Australian dollars on CoinJar

CoinJar has operated since 2013 and lists TRUMP against Australian dollars, so you can buy, sell and hold it without converting through another cryptocurrency first. Current charges are on our fees page, and live Australian dollar rates are on our cryptocurrency prices page.

CoinJar Australia Pty Ltd is registered with AUSTRAC as a digital currency exchange provider, Registration No. DCE100749118-001.

How is TRUMP taxed in Australia?

The ATO generally treats TRUMP as a capital gains tax asset. A CGT event can occur when you sell it for Australian dollars, exchange it for another cryptoasset, spend it or give it away.

The ATO explains these rules on its official guidance page. Our guide to crypto tax in Australia provides a practical overview. This is general information, not tax advice. Consider speaking to a registered tax agent about your circumstan