Buy Basic Attention Token (BAT) with CoinJar

Buy Basic Attention Token (BAT): This is all about making digital advertising better for everyone, and it does this by using blockchain tech.

What Is Basic Attention Token (BAT)

Created by Brendan Eich, the mastermind behind JavaScript and , the main goal with is to create a fairer and more transparent advertising ecosystem for advertisers, content creators, and users.

Pretty much, Basic Attention Token (BAT) is a token designed to revolutionise digital advertising.

Here are the critical issues within the digital advertising landscape that BAT was designed to tackle.

Privacy

In the current advertising ecosystem, user privacy is often compromised. Advertisers and trackers collect vast amounts of personal data without explicit consent. BAT seeks to protect user privacy by enabling anonymous monitoring of attention without compromising sensitive information.

Intrusive advertising

Traditional online ads can be super annoying. They slow down browsing experiences and stop user engagement. BAT aims to provide an alternative by promoting non-intrusive, consent-based ads that respect users’ preferences and browsing flow.

Inefficient ads

Advertisers aren’t necessarily having a great time either. Users are bombarded with irrelevant ads, which means that a lot of advertising budgets are wasted.

BAT aims to create a more targeted and efficient ad delivery mechanism, benefiting both viewers and advertisers.

Fair payment

BAT aims to use a fair compensation model. Users receive BAT tokens for their attention, while publishers are rewarded based on user engagement. This equitable distribution of value is designed to offer a more balanced ecosystem, at least theoretically anyway.

Spending BAT

BAT is designed for use within the Brave ecosystem, however, it is starting to escape into other areas of life. For example, it can be used in games like .

How does BAT work?

User attention rewards

When users opt in to view ads, they earn BAT directly. This crypto-native browser ensures that users’ attention is compensated.

Advertiser-publisher interaction

Advertisers pay BAT to publishers for posting ads. Users’ data is compiled and shared with verified advertisers, allowing them to create targeted campaigns.

Brave says that 70% of advertising revenue is distributed to users as compensation for their time spent viewing ads.

Integration with the Brave browser

Since its integration into the Brave browser’s global private ad platform, BAT claims it has:

-60 million monthly active users

-23 million daily active users

-1.8 million verified creators accepting BAT

-Creation of millions of wallets

-Thousands of ad campaigns with leading brands

-Growing utility in innovative blockchain gaming projects.

Bridging Ethereum and Solana

BAT now spans both Ethereum and Solana blockchains, offering utility to both ecosystems.

Basic Attention Token (BAT): Conclusion

BAT’s innovative approach to digital advertising empowers users, rewards attention, and disrupts the status quo. Whether you’re passionate about privacy, supporting content creators, or simply want to explore the crypto world, BAT is something you need to dig into!