On the 10th of July, 2025, Bitcoin (BTC) reached an unprecedented milestone, breaking through the $115,000 barrier. It’s another all-time-high price that early investors couldn’t even dream of, let alone arrive at. 

Those who have HoDLed like crazy hoarders since the early days feel less like nutters on a sinking get-rich-quick ride to Crazy Town. But that crazy boat could sail back there at any time, so before prices go full volatile, let’s look at the happenings that could be causing this upward pressure on price.

What ARE the recent events that have propelled Bitcoin towards this fabled moon that every crypto bro or sis dreams of?

Institutional Adoption

Corporate adoption is playing a critical role in the upwards pressure on the BTC price. Multiple companies have increased their Bitcoin holdings significantly since the start of 2025. 

For instance, in June 2025, Metaplanet acquired 1,234 BTC for $132.7 million. Metaplanet Inc is a Japanese company listed on the Tokyo Stock Exchange that has shifted its focus to Bitcoin. Established in 1999, it has a background in finance, trading, real estate, but has now pivoted to BTC.

Metaplanet now owns more Bitcoin than Tesla, after some recent Bitcoin buying sprees. Also, financial mammoth BlackRock is still accumulating more Bitcoin, and now owns more Bitcoin than MicroStrategy, who themselves are famous simply for bagging up Bitcoin like a squirrel hoarding nuts in Autumn.

The design platform Figma made headlines in July with a US$70 million Bitcoin purchase and plans to buy US$30m more, marking one of the largest corporate Bitcoin buys of the year. 

DDC Enterprise, a NYSE-listed company raised US$528 million to acquire Bitcoin for its treasury, signalling a significant commitment to integrating cryptocurrency into its financial strategy. The company sells convenient ready-to-cook plant-based meals. Who would have ever thought that a food company would get in deep with Bitcoin? That there is a vibe that transcends the tech company frequency, which is interesting in itself.

And you know the corporate bros. They all just sit around copying each other until it’s a last-man-standing survival death match. It seems like the last-man-standing scenario is a while away yet.

Looking Ahead

The Bitcoin-accumulation trend is expected by some analysts to continue, driven by a crypto-friendly regulatory environment under the Trump administration. Others say this is the end of the cycle. However Bitcoin seems to have entered a new phase of being seen as an asset ripe for treasury holdings.

But let’s not get overexcited, sweaty, and be buying the mega yacht just yet. Volatility is always stalking the crypto markets, and all of this could come crashing down at any moment. 

A lot of things affect crypto prices. Aliens could arrive from space, and cause all markets to crash. Donald Trump could decide to retire to Vanuatu. Bitcoin creator Satoshi Nakamoto could wake from his deep sleep and sell all his Bitcoin holdings at once. Anything could happen that could trigger the price of Bitcoin to plummet to the floor like a drunken sailor. 

Short-term volatility remains a possibility, but from here, it seems that the long-term outlook for Bitcoin could be strong.

As Bitcoin continues to break records, it is actually showing that there is growing acceptance of cryptocurrencies in the global financial system. 

Hopefully more retail buyers can get a hold of some before Blackrock inhales it all.

The above article is not to be read as investment, legal or tax advice and takes no account of particular personal or market circumstances; all readers should seek independent investment, legal and tax advice before investing in cryptocurrencies. This article is provided for general information and educational purposes only. No responsibility or liability is accepted for any errors of fact or omission expressed therein. CoinJar, Inc. makes no representation or warranty of any kind, express or implied, regarding the accuracy, validity, reliability, availability, or completeness of any such information. Past performance is not a reliable indicator of future results.